Condition 1

Immersive Video Platform for 180° & 360° Interactive Storytelling.

Condition One was an immersive video system designed to bring viewers inside the frame—capturing and delivering panoramic video that could be explored dynamically, in real time. Built around high-resolution optics, interactive playback, and spatial video design, the platform challenged traditional ideas of passive media by giving users control over their point of view—on mobile, tablet, or VR headset.

Winner Mobile Technology SXSW ACCELERATOR (2012)

Developed in collaboration with Oscar-nominated filmmaker Danfung Dennis, Condition One was created as a response to the limitations of conventional video journalism and cinematic storytelling. The core idea was simple: instead of pointing a camera, capture everything—and let the viewer decide where to look.

Winner Best in Show Launch ‘Pad (2011)

The platform combined custom camera rigs, wide-angle lenses, and proprietary stitching workflows to produce immersive video with true spatial continuity. Unlike traditional 360° formats that relied on expensive post-production or complex navigation interfaces, Condition One introduced an interactive video player that let users swipe, tilt, or turn to shift perspective fluidly—mimicking natural vision and head movement.

Condition One’s technology stack was engineered for accessibility. The immersive player worked across platforms without requiring new editing software or heavy hardware. It could be embedded into mobile apps or websites, making immersive video shareable and easy to distribute. For mobile, the experience translated motion into navigation—so a viewer turning their iPad would literally turn their gaze inside the video.

"AR-style "window" into the battlefield…” Gizmodo

The project reached a major milestone in 2013 with the release of Zero Point—the world’s first stereoscopic 3D, 360-degree film built for the Oculus Rift. Combining spatial audio, head tracking, and cinematic footage, Zero Point became a touchstone for early VR filmmaking and a proof of concept for immersive, editorially controlled environments.

In addition to narrative content, Condition One became a powerful tool for field journalism. Photographers and documentarians—working in war zones, protests, and natural disasters—used the platform to create panoramic reports that allowed viewers to “look around” rather than follow a fixed lens. This approach brought a new emotional and spatial depth to visual reporting, giving audiences more agency and context.

Technically, the player was optimized for iOS, early VR headsets, and WebGL-compatible browsers. It supported both 180° and full 360° video, integrated real-time motion tracking, and handled high-resolution video playback with minimal latency. The platform was built with flexibility in mind—allowing editors to use familiar production workflows while extending their footage into interactive space.

Condition One was widely recognized for its innovation in immersive storytelling. It received “Best in Show” at Launch Pad in 2011 and won a SXSW Accelerator award in 2012. More importantly, it helped lay the groundwork for how immersive video could be made, edited, and shared at scale—well before VR became a household acronym.

Today, the project remains an early blueprint for interactive video systems that combine spatial freedom, cinematic structure, and real-world relevance. It was less about showing more—and more about letting people choose what they see.