Baby Bottle Pop

Big candy energy. A world oflittle characters.

Baby Bottle Pop already had the flavors, the colors and the jingle. Online, it needed somewhere to put all that energy.

“Message in a Bottle” gave kids a world where they could create baby avatars, play games and interact with one another. The website revamp expanded that world with new areas for games and video, bringing more characters, music and things to discover into the experience.

A little character. All yours.

The experience started with a choice: pick a favorite flavor and make it your own. Baby avatars, virtual bottle decorations and collectible items gave kids ways to express themselves, making customization part of the fun before the next game even began.

Small games. Big personalities.

Dance-offs, matching puzzles and memory challenges offered different ways to play. Short rounds and straightforward controls made it easy to try a game, get the hang of it and come back for another go. Characters and colorful backgrounds tied the games into one recognizable world.

Turn up the candy.

Music had its own place in the world. New video areas and content featuring teen pop group Clique Girlz brought a pop connection to the site, while rhythm challenges and dance games carried the brand’s musical personality into the action.

From the bottle to the browser.

Codes on real-world candy packaging unlocked digital rewards, bottle decorations and exclusive challenges. Built in Flash, the experience brought games, customization and branded content together in the browser, connecting the candy in kids’ hands with the world on screen.